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JM Business Ethics Consultancy Sdn. Bhd. (hereinafter referred to as “JMBEC”), a company under eeevo group, is collaborating with Alumni Look East Policy Society (hereinafter referred to as “ALEPS”) to establish a strategic partnership in October 2023. We have signed a Memorandum of Understanding (MOU) regarding partnership and as our first joint project, we are pleased to announce that we will launch the Malaysian Business Ethics Book Production Committee (hereinafter referred to as the “Ethics Book Production Committee”) in November 2023, and publish the Malaysia Business Ethics Book (hereinafter referred to as the “Ethics Book”).

JMBEC Board member ALVIN NG CHEE HOCK(Left)、ALEPS Representative ISRAMI BIN ISMAIL(Right)

ALEPS is a society comprises former graduates of Japanese universities and technical colleges who were direct beneficiaries under the 1982 Look East Policy program, which the Malaysian government aimed at developing Malaysia’s social and economic development by learning from Japan. It was established in 1988 after the return of the first batch of graduates from Japan. Today, ALEPS has more than 12,000 members and works as a “KAKEHASHI”, a bridge to promote bilateral relations between Malaysia and Japan.

The Ethics Book Production Committee collaborates with the Japan Business Ability Certification Association (hereinafter referred to as “JBAA”) and utilizes the content of the Japanese Business Ability Test developed by JBAA to promote Japanese values and business manners. We will create a business ethics book that incorporates business culture for Malaysians.

The eeevo group has been collaborating with JBAA since 2018. Initially, we provided a textbook that mainly focused on Japanese business etiquette, but since there are some business etiquettes unique to Japan, where the information was handled might not fit with the business culture in Malaysia. Therefore, This time, we will create a new business etiquette book that carefully selects Japanese business etiquette information that can be used in Malaysia, and also incorporates Malaysia’s unique business culture.

The Ethic Book Production Committee is made up of the following members.

＜Members List＞
-Isrami Bin Ismail (President, Alumni Look East Policy Society (ALEPS))
-Prof Dr Ali Selamat (Dean, Malaysia Japan International Institute of Technology (MJIIT))
-Datuk Zulkifli Malek (Founder, Katana Cricle)
-Associate Professor Dr Zoraida Mustafa(President, Malaysia Japanese Language Instructors Society (MAJLIS))
-Suzool Hilmi Suradi (Deputy President, ALEPS)
-Akiko Nishio (Lecturer, AtoZ Language Centre Sdn Bhd)
-Noritaka Araki(Director, eeevo malaysia Sdn Bhd)
-Ng Chee Hock (Director, JM Business Ethics Consultancy Sdn Bhd)
-Lee Swee Chee (General Manager, eeevo malaysia Sdn Bhd)

The Business Etiquette Book is scheduled to be published in early 2024.

After the Business Etiquette Book is published, we plan to use it at educational institutions such as universities in Malaysia, such as UTHM, with which we recently announced a partnership, and to provide training and other services to Malaysian companies.

This collaboration marks the beginning of a strategic partnership focused on sustainable cooperation. JMBEC and ALEPS will contribute to building the foundation for sustainable cooperation between Malaysia and Japan.

◆Inquiry

JM Business Ethics Consultancy Sdn. Bhd.
info@jmbec.com.my  / +60 (3) 2775 2467  Contact person：Araki (Mr), KeiKei (Ms)
Website：https://jmbec.com.my

JM Business Ethics Consultancy Sdn. Bhd. (hereinafter referred to as “JMBEC”), a group company under eeevo, has concluded an LOI (Letter of Intent: Basic Agreement) with Universiti Tun Hussein Onn Malaysia (hereinafter referred to as “UTHM”) on 21st November 2023. Through this agreement, JMBEC will enter into an active partnership with UTHM and will implement programs for mutual benefit through industry-academia collaboration.

UTHM Dean of Language Centre  Assoc. Prof. Dr.AZMI BIN ABDUL LATIFF (left), JMBEC’s Director Mr. ISRAMI BIN ISMAIL(right)

UTHM is a public university located in Batu Pahat, Johor, Malaysia. UTHM was formerly known as Pusat Latihan Staf Politeknik (PLSP), which was established on September 16, 1993. The core business of PLSP then was to train polytechnic academic staff to become knowledgeable and skillful in various engineering fields. The training institute was jointly administered by Universiti Teknologi Malaysia and the Ministry of Education Malaysia. On April 12, 1996, PLSP was upgraded to Institut Teknologi Tun Hussein Onn (ITTHO). This promotion was acknowledgement of the institution’s excellence in producing human resources for technical education.  On September 27, 2000, it was renamed as Kolej Universiti Teknologi Tun Hussein Onn (KUiTTHO) to recognize its contribution in the development of science and technology as well as its role in helping the nation to achieve its aspirations. It was then officially renamed to Universiti Tun Hussein Onn Malaysia (UTHM) on March 2, 2007.

JMBEC and UTHM will take an active partnership and implement programs for mutual benefit through industry-academia collaboration. This includes joint training of staff and researchers, exchange of expertise, and other areas of cooperation that are mutually agreed upon by both parties.

Assoc. Prof. Dr.AZMI BIN ABDUL LATIFF of UTHM said, “Learning about the culture of different communities is a means to increase intercultural understanding and competency, as lack of intercultural competence can lead to many problems. This is a very good experience for students to understand intercultural competence before entering the workplace. Japanese culture has many unique aspects that students may lack an understanding of. Today, we sign this LOI in order to build a good partnership with JMBEC, that could achieve much from this partnership, which will benefit both parties.”

At the same time, Mr. ISRAMI BIN ISMAIL, JMBEC’s Director said, “Japan is well known for the good manners of Japanese society. Therefore, through this agreement between JMBEC and UTHM, we hope to disseminate Japanese business etiquette, which has been made into a syllabus, to introduce to Malaysian university students.In addition, there are many Japanese companies around UTHM, so we will use UTHM as a base to spread business etiquette to Japanese company employees. ”

This collaboration marks the beginning of a strategic partnership focused on sustainable cooperation. JMBEC and UTHM will contribute to building a foundation for sustainable cooperation that will also benefit the broader academic community.

◆Inquiry: 

JM Business Ethics Consultancy Sdn. Bhd.

info@jmbec.com.my  / +60 (3) 2775 2467  Contact person：Mr.Araki、Ms.KeiKei

Website : https://jmbec.com.my/

JM Business Ethics Consultancy Sdn. Bhd.” (alias: JMBEC), under eeevo group, exhibited a booth at the Japan Festival held on July 4, 2023, at Universiti Kebangsaan Malaysia (alias: UKM).

Alvin Ng Chee Hock (“Alvin”), Director of JMBEC, took the stage to introduce JBAA to the students who participated in the event.

◇Exhibiting our booth at the Japan Festival

The Japan Festival held at UKM started at around 10:00 a.m. on July 4, 2023. JMBEC had a booth at the front of the stage to introduce JBAA. Our booth was visited by about 20 students who were interested in Japanese business manners and Japanese culture. The students who visited our booth said that they would like to learn Japanese manners and would like to visit Japan someday, and they were very positive about taking the JBAA exam scheduled to be held at UKM.

◇Alvin, Director of JMBEC,  presented on the stage

From around 1:00 p.m., Alvin, Director of JMBEC, went up on the stage and gave a presentation about JBAA to students. The students who had gathered in the hall paid close attention to the presentation and listened to it intently.

After the introduction of JBAA, Alvin gave 30 JBAA textbooks to UKM. JBAA practice exam is going to be conducted at UKM in nearly future, and the textbooks will be distributed to students who apply for the exam for free.

◇JBAA, the Certification Exam to Assess Understanding of Japanese Business Manners and Etiquette

The JBAA is a certification exam that assesses the understanding of Japanese business manners and business etiquette. The purpose of the JBAA is to help people learn business manners, ethics, and values that are deeply rooted in Japanese society, so that they can communicate smoothly and conduct business efficiently.  It has been introduced in universities, language schools, and companies around Malaysia and will be implemented at UKM as well.

<About JBAA>

https://jbaa-eeevo.asia/

WelcoIsrami bin Ismail, Director of JM Business Ethics Consultancy Sdn. Bhd. (allis: JMBEC), a company within the eeevo group, gave a lecture on Japanese business etiquette at the Universiti Teknologi MARA, Shah Alam main campus on June 9, 2023.

◇The lecture about Japanese business manner

Isrami’s lecture was held on Friday, June 9, for one hour from 4:00 p.m., in a lecture room at the Universiti Teknologi MARA, Shah Alam main campus. More than 100 students studying Japanese at the university participated in the lecture.

Isrami told the audience that his name, Ismail (Isumairu in Japanese pronunciation), has the Japanese word “sumairu” in it, and explained that it means a smile. The students enjoyed that he introduced himself with some Japanese words.

The lecture went on to explain the nature and values of the Japanese people, as well as unique Japanese business etiquette, such as the angle of bowing, seating order, and how to hand out business cards in a business setting. The lecture was interactive, asking students questions about their images of Japan, and the students were active in speaking and responding to questions. When asked for their impressions after the lecture, the students happily replied, “It was interesting”.

At the end of the lecture, he presented the students with a JBAA Level 4 textbook and explained that the company would be offering a free JBAA Level 4 practice test to the students.

◇JBAA, the Certification Exam to Assess Understanding of Japanese Business Manners and Etiquette

The JBAA is a certification exam that assesses the understanding of Japanese business manners and business etiquette. The purpose of the JBAA is to help people learn business manners, ethics, and values that are deeply rooted in Japanese society, so that they can communicate smoothly and conduct business efficiently.

<About JBAA>

https://jbaa-eeevo.asia/

◇The Future of JMBEC

JMBEC will continue to promote a wide range of human resource consulting services, including the popularization of JBAA and lectures on business manners, with the mission of “Assist in the Improvement of Malaysian’s etiquette”.